To thrive and grow, brands and marketers need customer insights.
In the age of Big Data, this is an even greater imperative.
Yet for many businesses, customer insight is often put aside as a ‘nice to have’ due to the perception of it "being expensive, overwhelming and time-consuming".
In response to the need for more flexible customer research solutions, we have launched Insight Exchange.
Insight Exchange harnesses network technology to connect brands with insights specialists
across the globe.
Our vision is to make customer insights accessible to progressive brands and marketers looking to drive
real change in their business.
Kiwi born and bred, Nichola's research career was nurtured in two of Sydney’s most respected boutique agencies, ANOP Research and Galileo Kaleidoscope, before launching her own agency Fresh Focus in 2007.
Fresh Focus successfully launched NZ’s first crowd-funded consumer research project and has lead groundbreaking projects including Behind the Device: Segmentation of NZ’s Mobile population and The Changing Face of Auckland with Mediaworks and Ogilvy Advertising.
Market research professional for 15+ years. Masters in Communication Studies. NZ and Australia focus with well-known entrepreneurial brands like Jucy, Mons Royale, Barkers, Viocorp Australia, Mediaworks and Panasonic.
Nichola is a thought-leader in the consumer technology space and presented at a variety of conferences including ad:tech, iMedia Brand Summit, Digital Masterclassing and MMS in NZ and Australia.